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George Wade Feature Part 3
Sir George Wade Part Three
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With the demand for industrial ceramics falling off in the early 50's, by far the most important innovation was the introduction of Whimsies, an idea of Iris Carryer, small solid porcelain figures of animals, birds, mammals etc. With many years of experience making small industrial pressed ceramics, Whimsies were the perfect product for Wade to produce. The actual name is attributed to Tony Wade's secretary who thought the little figures Whimsical. The product was soon very popular. The first series, released in 1954 were a set of animals: a leaping fawn, a horse, a spaniel with a ball, a poodle and a squirrel. Many more sets followed and Whimsies are still both popular and in production today
George Wade was knighted in 1955, "for political and public services,'' just recognition to a leader in innovation and the father of Wade collecting. He chose to include a rhinoceros in his coat of arms with the words 'Why Not.
In the post-war period Wade held numerous licences and the gift ware market or maybe the fledgling 'collectors' market, was booming. Disney, Noddy, Mabel Lucie Attwell, Thomas The Tank Engine, MGM, as well as their own brand names, TV Pets, Whoppas, Minikins and Whimsies.
For a period of around 35 years Wade was a byword for colourful and cheap porcelain gift ware, while all the time still producing the electrical ceramics. To some extent the gift ware lines were 'infills' between large industrial contract orders.
A talented painter, Sir George formed the Friends of the City Art Gallery and actively supported the building of the New Victoria Theatre.
Sir George never really retired, although by the early 1980's he had given over the day to day running of the business to his son Tony, but he was always there to be consulted, to advise and encourage. Wade employees always knew when Sir George was arriving at the factory as the large Rolls Royce 'with curtains in the back' purred up to the factory entrance. Even today, more than fourteen years after his death, he is held in great esteem, even affection by the employees who knew him. ' It was like being part of a large family to work at Wades,' was the unanimous opinion of all the employees.

On what was be be her last visit to see her father before he died at Brand Hall in 1986, aged 94, Iris Carryer told me recently, "I looked incredulously into the deep furrows of his beloved face seeing only the remnants of the terrifying tycoon he had once been." She had stayed for several weeks to be with him but finally felt obliged to return to her home in the USA. Within a short time she received word that her father had died. She didn't attend the funeral. "We had said our goodbuys," she said.
There were some who did not understand her decision but in her heart of hearts she knew that her father would understand and after all, that is all that mattered.
Mr Theodore Nikas, husband of the president of Hagen-Renaker, told me of his great affection for Sir George Wade who he referred to as 'Saint George' and described him as a very funny man who, until the end of his days retained all his faculties. From his home in California, Theodore did attend the funeral where, he said the church was filled to bursting with many more mourners having to pay their respects from the churchyard. In his will he left Theodore a picture he had painted some years earlier. 'After Van Gogh,' it is called The Hayfield and shows what real talent Sir George had for painting. The picture takes pride of place in the Nikas family home. Probably of no great financial value, to the family it is a treasured momento of a great man.
To his son Tony, Sir George had said "When I pass away tell my friends - if any of them turn up for the service - not to be sad but to rejoice, as I have had a long and happy life.
In that ' long and happy life,' he has also affected the lives of all of us and still does to this day.

(Click here for George Wade part one. George Wade part two

Sir George Wade
Sir George Wade in his later years

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