| Sir George Wade Part
Three To Join The International Wade Collectors Club Click Here |
| With the demand for
industrial ceramics falling off in the early 50's, by far
the most important innovation was the introduction of
Whimsies, an idea of Iris Carryer, small solid porcelain
figures of animals, birds, mammals etc. With many years
of experience making small industrial pressed ceramics,
Whimsies were the perfect product for Wade to produce.
The actual name is attributed to Tony Wade's secretary
who thought the little figures Whimsical. The product was
soon very popular. The first series, released in 1954
were a set of animals: a leaping fawn, a horse, a spaniel
with a ball, a poodle and a squirrel. Many more sets
followed and Whimsies are still both popular and in
production today George Wade was knighted in 1955, "for political and public services,'' just recognition to a leader in innovation and the father of Wade collecting. He chose to include a rhinoceros in his coat of arms with the words 'Why Not. In the post-war period Wade held numerous licences and the gift ware market or maybe the fledgling 'collectors' market, was booming. Disney, Noddy, Mabel Lucie Attwell, Thomas The Tank Engine, MGM, as well as their own brand names, TV Pets, Whoppas, Minikins and Whimsies. For a period of around 35 years Wade was a byword for colourful and cheap porcelain gift ware, while all the time still producing the electrical ceramics. To some extent the gift ware lines were 'infills' between large industrial contract orders. A talented painter, Sir George formed the Friends of the City Art Gallery and actively supported the building of the New Victoria Theatre. Sir George never really retired, although by the early 1980's he had given over the day to day running of the business to his son Tony, but he was always there to be consulted, to advise and encourage. Wade employees always knew when Sir George was arriving at the factory as the large Rolls Royce 'with curtains in the back' purred up to the factory entrance. Even today, more than fourteen years after his death, he is held in great esteem, even affection by the employees who knew him. ' It was like being part of a large family to work at Wades,' was the unanimous opinion of all the employees. On what was be be her last visit to see her
father before he died at Brand Hall in 1986, aged 94,
Iris Carryer told me recently, "I looked
incredulously into the deep furrows of his beloved face
seeing only the remnants of the terrifying tycoon he had
once been." She had stayed for several weeks to be
with him but finally felt obliged to return to her home
in the USA. Within a short time she received word that
her father had died. She didn't attend the funeral.
"We had said our goodbuys," she said. (Click here for George Wade part one. George Wade part two |
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