To many, Wade has become the number one ceramic collectable, not only in the UK but in many other countries throughout the world, notably in the USA and Canada. At Collectors Fairs and car boot sales throughout the country, Wade pieces are sought out by both collectors and dealers alike. Many Wade pieces, sold originally for pocket money, now command high prices at dealer fairs and at the London auction houses.
Wade is perhaps best known for their Whimsies, small, solid, porcelain figures of animals, birds, and a whole host of creatures which were sold, given away as premiums or have fallen out of Christmas Crackers for the past 40 years. Begun in the late 50's Wade Whimsies have become the most prolific collectables around followed perhaps by the Natwest Pig promotion, five pig money banks given away by the bank to young savers in the 1990's. A perfect set of all five pigs is worth in excess of £200 Today
Wade is still thrilling thousands of collectors world- wide, not only with new whimsies and promotions such as the Tetley tea collection and Bell's whiskey decanters, but also with the many limited edition licensed characters they produce. Andy Capp and Flo, the Peanuts characters of Charlie Brown, Snoopy, Linus and friends, Garfield, Thomas The Tank Engine, Sooty, Noddy and possibly the most popular of all, Betty Boop, that American doyen of class and sophistication, still in production, and still commanding high prices for retired pieces on the secondary market. Some say that collecting Wade is a better investment than a building society! It certainly is an interesting and lucrative business to be in and one which gives enormous pleasure to the many thousands of collectors thoughout the world.

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Last revised: May 07, 2007.
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